MSCHF

About

Seoul's cool kids shop here for artful, streetwear with a y2k twist.

Why go

• Genuinely one of my favourite korean brands
• The name actually comes from the 90s hip hop soul of mischief

Must try

• Low waisted, baggy everyday jean
• Hoodies with insane attention to detail
• Backpacks
• Elevated basics and clean streetwear
• Clothing pieces

Pro tips

• Go on a weekday to avoid queues
• Flagship store stocks almost all current collection
• Located in apgujeong
• Near apgujeong rodeo station

Good to know

• Rude staff reported
• Long delivery times for online orders

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Rating

2.8 / 5 (14 reviews)

Opening Hours