Selfridges

About

Find inspiration and unique finds, from chic cafes to festive decorations and fun photo booths.

Why go

• Continuous innovation in retail theater through jaw-dropping displays and pop-up experiences others copy worldwide
• Cultural authority where yellow bags signal global status and fashion week becomes year-round reality
• Complete lifestyle curation from luxury fashion to michelin-quality dining under one iconic roof

Must try

• Jellycat fish and chip experience
• Vintage analogue photo booth
• F1 memorabilia collection
• Christmas shop
• Rilakkuma merchandise

Pro tips

• Go to the lower ground floor for the Christmas shop
• Head to the fourth floor for the Jellycat store
• Take the tube to Bond Street station for a short walk
• Visit during the week to avoid crowds
• Join the free Selfridges Unlocked membership for a sticker

Good to know

• Can get busy, especially on weekends
• Be aware of pickpockets and bag snatchers
• Photo booth lines can be long

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Rating

4.5 / 5 (45824 reviews)

Opening Hours