About
Get ready for mind-bending illusions and sensory fun in this interactive museum.
Why go
- Experience visual illusions
- Challenge the senses and make you question reality
- Playful immersive rooms that challenge how you see and feel
Must try
- Create your own hallucination figure
- Kaleidoscope lights tunnel
- Exhibitions incorporating mirrors
- Perspective rooms that make you look tiny or giant
- 4D booth that scans you into a spinning hologram
Pro tips
- Book tickets in advance
- Take the tube to Oxford Circus
- Mornings are quieter
- Lockers available at the entrance
- Pushchairs stay in the buggy park downstairs
Good to know
- Tickets are from £17.50 per person
- Open every day except Mondays
- Over-sell tickets and it's extremely busy
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Rating
4.6 / 5 (4428 reviews)
Opening Hours
| Monday | 10 AM–7:30 PM |
| Tuesday | 10 AM–7:30 PM |
| Wednesday | 10 AM–7:30 PM |
| Thursday | 10 AM–7:30 PM |
| Friday | 10 AM–9 PM |
| Saturday | 10 AM–9 PM |
| Sunday | 10 AM–7 PM |