Shinsegae Department Store Main Store

About

A dazzling department store with luxury finds, amazing food courts, and festive lights.

Why go

• Discover premium fashion, korean beauty, gourmet food
• Elegant seasonal displays

Must try

• Pompompurin bakery cafe with breads and desserts
• Bts arirang pop-up store merchandise
• Korean spicy rice cakes
• Best dumplings
• Strawberry cakes from kitchen 205

Pro tips

• Directly connected to express bus terminal station
• Shop at the duty-free shops for extra discounts
• Visit the perfume corner for luxury brands
• Check out the media facade display
• Go early, items sell out fast

Good to know

• Some unofficial k-pop merchandise is low quality
• Be wary of pushy skincare shops
• Some street food carts are overpriced

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Rating

4.3 / 5

Opening Hours